Investing Is Sexy, Right?

If it wasn’t before, it is now—thanks to the Dutch company Optiver. The company is “active in a broad range of arbitrage activities” according to their corporate website. Now they are also active in some sexy social marketing.

Any financial company whose business model depends on bleeding edge IT and constant innovation is likely to want to target young males. I discovered the ad the relatively new video site Break.com, which is aimed at the 18-34 male demographic. Did Optiver do a good job with it?

I think they did. The ad came out about a year ago, but I’m just now discovering it. I wonder how the ad worked out for them, financially speaking? Was it a winner?

Every young male investor who chose to give up his dream of being a rock star to work in the financial sector will remember this ad for years to come.

I submit that someone in their marketing department has both a sense of humor and firm understanding of two principles: (1) sex sells, (2) keep it simple. I think the company managed with this ad to project the edgy attitude that a young male investor can relate to. If nothing else, it should make rounds in a lot of offices.

For your viewing pleasure…and any future marketers taking Rock Star Marketing for the Financial Sector 101 this semester…

NOTE: For some reason the embedding of the video from Break.com doesn’t want to work so I include the link below. The video above is from YouTube.

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